Market Planning Essay Example for Free

Market Planning Essay Analysis 1. Introduction In 2001, Doole and Lowe defined the international marketing. In a simple class, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. And in a complex class, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe (Doole Lowe, 2001). And Chong and Kasturiratne said that, â€Å"the world of marketing is a dynamic and very exciting one where decision making is at the heart of the marketing process. New markets are opening and old markets are evolving, bringing with them new competitors but also alliances (Chong Kasturiratn, 2009).† 2.1 Primark Background Primark is an interesting, amazing and growing company that gives customers with low-cost fashion clothing. It has a supply chain, which is very effective. The production link in China, India, Turkey, Bangladesh and other countries, with retail outlets in Ireland, the UK and other parts of Europe (Businesscasestudies, 2011). Primark is a global clothing retailer found in June 1969, and in Mary Street, Dublin, the first Penneys store opened. The developing speed is fast, from 1969 to 2012, there are 38 stores in Ireland, 35 stores in Spain, 161 stores in UK, 4 stores in Netherlands, 6 stores in Portugal, 9 stores in Germany, 1 store in Belgium and 2stores in Austria. In total, there are 256 stores all over the world (Primark, 2012). The slogan of Primark is style, quality and affordable prices all rolled into one at Primark. And the key principle of Primark is to provide the consumers with low-coat fashion items. The target consumer is the people who has fashion thinking and want to save money. By using the way of sourcing productions efficiently, making clothing with easy design, using local raw material, paying attention to the mass size and speeding less on advertisement, the operating of Primark is efficient. 1.2 Chinese fast fashion According to Barnes and Lea-Greenwood, fast fashion is a kind of marketing strategy. When the demand of consumers touches a top value, to satisfy this peak, the purpose of fast fashion is to reduce involved processes in the buying cycle and save times for delivering new fashion productions into stores (Barnes Lea-Greenwood, 2006). In recent times, fast fashion developed very fast, it become an emerging market for the whole world, In China, Fast Fashion brands are now learning that the speed of bringing a new style to market is secondary to the speed of reaching the market at all (Poleg, 2012). 2. Analysis 2.1 PEST analysis If an organization want to enter a new market, before the beginning of the process, PEST analysis is very important. The PEST analysis is an efficient tool to understand the market. The factors include political, economic, social-cultural, and technological. Political: The political factor has a big influence on the business. In the year of 2012, the political environment is stable, though it is the time that China’s leader will change from Jintao Hu to Jinping Xi. As one of China’s fundamental political system, the multi-party cooperation system identifies the status and functions of the CPC and the eight other political parties in the political life of the state, and the relations between the parties (U.S. State Department, 2012). And the Chinese government consists of a system of multi-party cooperation and political consultation under the leadership of the CPC. The system ensures that the CPC is the only party in power in the Peoples Republic of China (Fogel, 2010). So even though the leader changed, the policy will change limited in the future. And at the same year, the Chinese government has put forward the 12th five year plan. In the twelfth chapter, there is a plan to improve the level of opening up, in order to make a win-win situation. That policy may be good for Primark’s entry to Beijing’s market. Economic: In recent years, as the result of successful economic reform and nimble marketing strategy, Beijing’s rag trade is becoming prosperous. GDP is becoming higher and higher, so the consumer awareness of people who living in Beijing is stronger than the past time. Rag trade in the Beijing is a big market ranked thirty-sixth (Wang Zhao, 2012). With the reform and open and the developing of economics, china is the biggest clothing industry and brand development all over the world. Beijing is a city of big consumption for clothing, there is more than 60 percent foreign clothing investment in Beijing. According to the Beijing statistical bureau’s data, in the year of 2011, the disposable incom e of each Beijing resident is increased 13.2 percent, consumer spending of each is increased 10.3 percent. And for the clothing spending is increased 8.5 percent, which occupy the whole spending 10.3 percent. Last year, the spending on clothing is 46.92 billion. And it occupies 22.6 percent for the last year in the shopping mall (Beijing business information consultation center, 2012). And for the economic growing, it is do a high speed of China’s developing in the past 10 years. GDP is 47156.4 billion, it increased 9.2 percent, and the expert forecast the date will be increased more than 12%. China’s clothing market is very huge, in the year of 2011, the sales volume of transnational clothing corporation is 5700 million, and the sales volume of shopping center is 2340 million (We the financial channel, 2012). Economic globalization has become the trend of world economic development. In the year of 2012, there are 1419 new foreign investments have been approved in Beijing. The growth year-on-year is 3.73%. The total investment of new established enterprise is 4.109 billion dollars, and the growth year-on-year is 92.05% (China industry research, 2012). Social: Beijing is the capital of China, so Beijing is the center of political, culture, science and technology, and diplomacy activity. The culture of clothing has a long history in here, there is strength in the culture deposits and arts and humanities. At the same time, Beijing is the center of national minority, it can sufficiently shows the glamour of brand. Beijing is the economical center of northern part of China, there is a vast potential for future development. Nowadays, the developing speed of Beijing’s economic is very fast, followed, the values and taste are changed, too. The demand of new clothing, new brand, and new style is the key point. There is a big latent purchasing power on the people who come from other places. After reform and open up, people travel to Beijing, people work in Beijing, people settle in Beijin g. International stars, HK, Macao and Taiwan compatriots, artists, and famous people, they all like to go to Beijing. All of these make a good foundation for the clothing development. As the capital of China, Beijing is the center of international communication. There are a large number of embassies, trade delegations, and foreign institutions. A lot of meetings in Beijing, China International Clothing and Accessories Fair are now the largest fashion fair in China and it stands for the authority level in China. The clothing market in Beijing contains top grade brand shopping mall, brand shop, boutique, exclusive shop, and supermarket, all of these make a system that good for new brand located. Technological: In Beijing, people can easy to get information and there is strength for the textile industry—update the technology and imported technology is convenience. So Beijing’s rag trade can follow the international fashion. The development of high technology makes Beijing’s market climb a high level. And there are some top-ranking clothing universities in Beijing, such as Beijing Institute of Fashion, Tsinghua University and China Academy of Art, and so on. There are 10 universities focus on clothing, they make high level talents for design, management and sales, which improve the Beijing’s rag trade. 2.2 Michael Porter Five Forces Analysis Suppliers bargaining power: A producing industry requires raw materials-labor, components, and other supplies. This requirement leads to buyer-supplier relationship between the industry and the firms that provide it the raw materials used to create products. Suppliers, if powerful, can exert an influence on the producing industry (Quick MBA, 2010). As we mentioned in the Primark background, the first supplier is China, the credible forward integration threat by suppliers, suppliers concentrated, significant cost to switch suppliers and customers powerful make the suppliers are powerful. Primark sell in bulk, and have a mandatory requirement. Primarks Supplier Code of Conduct is a mandatory requirement within which its suppliers work. It incorporates the United Nations Charter, Chapter IX, article 55 and is subject to strict and ongoing audits conducted by third parties (Primark, 2012). Primark takes this Code of Conduct very seriously and its management board reviews it regularly. But there is exiting a problem, which is the increasing cost of raw material. Because of the decreasing cotton cultivation makes the cotton price increased in China. So Primark should pay attention to the relationship with suppliers caused by price increasing. Buyer bargaining power: Buyer concentration versus firm concentration refers to the extent of concentration in the buyer’s industry compared to the extent of concentration in business. The more concentrated the buyer’s industry relative to business the greater the bargaining power of buyers (Lima, 2006). By the late 90’s, Chinese rag trade stepped into the buyer’s market. There is no definite brand and positioning, the increasing of productive power is faster than the increasing of order quantity. The competitors always win by low-cost. And for the targeting group of Primark is young people, there are a few buyers with significant market share and they possess a credible backward integration threat, so the bargaining power of consumers is high. Potential new entrants: The rag trade has low barriers to entry, and in theory, any form should be able to enter and exit a market, and if free entry and exit exists, then profits always should be nominal (Quick MBA, 2010). So, although the rag trade is easy to enter, there is exiting so many competitors. If Primark want to get the profits, it should have its own characteristics and build its own brand name. Like Lima said â€Å"Brand identity is the extent to which buyers take the brand name into account when making purchase decisions (Lima, 2006).† Threat of Substitutes: In Porter’s model, threat of substitutes is caused by the products in other industries. The price change of the substitutes can affect the product’s demand. But clothing is essential for people, it is difficult to find a substitute for clothing. But the consumers in current time, the function of clothing is not only kept warm, but also to follow fashion. So some consumer changes their attention to cosmetic and jewelry. Therefore, the threat of substitutes is high The rivalry among competing sellers: Primark’s main competitors are HM, ZARA, GAP, UNIQLO and other fast fashion brand. From a macroscopic analysis, there is no different between the competitors. But from the microcosmic, the price strategy of low-cost is an advantage point. So the threat of competitors is high and fierce. When Primark face to the competitors, it should improve the product differentiation, creatively use a distribution channel and improve the relationship with supp liers. 2.3 SWOT analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the form can be classified as opportunities (O) or threats (T). Such an analysis is referred to as a SWOT analysis (Quick MBA, 2010). Strengths: Primark has confirmed the market of goal and brand name. It comes from Europe and it is easy to develop in Beijing. And the style of clothing is prevailing with low price. It is easy to find factory to produce productions. The brand is fits for the youth to follow fashion and fits for their purchasing power. And it has a good industry chain. Weakness: Primark does not familiar with the market in Beijing, and Chinese consumer does not know the brand. Other fast fashion settle in Beijing early, and they occupy the market. Opportunities: There will be plenty of space for new brand to grow. There is a high purchasing power in Beijing’s market. The education of Beijing is high and people can accept new things. Threats: The culture, policy and human are totally different from Europe, these make difficult to entry. And some competitors have settled in Beijing a few years age, how to attract consumers and how to build brand name is the first problem. - Strategy Development 2 STP Analysis In the marketing theory, segmentation, targeting and positioning are the factors of company marketing strategies. When Primark enters Beijing’s market, it will face to thousands of consumers. The consumer psychology, consumption habit and income level are different. By analysis the strategies factors, we can know which way fits for the Primark in Beijing. 3.1 Segmentation Geographical factors In Beijing’s market, we divide the geographical factors into two parts, one is city consumer, and another is rural consumer. For the city consumer, they need the clothing style full of modern and the productions can follow the fashion trend. For the rural consumer, they focus on the practicability of the productions, and pay less attention to the appearance. Demographic factors A).Gender: The demand for clothing is different between men and women, women have a high demand for the appearance of the clothing, and men pay attention to the style and practicability. B).Age: Different age stay in the different level. The young people and students in school are the main consumer group. Based on some researches, the people whose age between 18 and 35 is a big consumer group, they hold the 50% of the clothing market, and there are only 19% held by the age of 40. The young people is the leading group for the fast fashion, different consumer group has its different consumption level. At present, the consumer of high-end expensive and of high quality is 0.6% for the Beijing’s market. And middle class is 70-75% (EFU, 2012). Psychological factors In Beijing’s market, we divide the psychological factors into five parts. Price| For this group, the first consideration is price. The income drives the purchasing power.| Quality| The consumers pay attention to the quality of the clothing, hats, shoes or bags.| Service| This group pays attention to the pre-sale services and after-sale services. They need high service system.| Fashion| The consumers love to follow the fashion trend and the renewal and replacement is fast.| Luxurious| They pursue the highest price, and they need satisfaction from shopping. Behavior factors For the confirmedly brand buyer, they only buy one brand, never considering to buy other brand, the purchasing pattern is A.A.A.A.A.A. For the middle brand buyer, they will buy the production from several brands, the purchasing pattern is A.A.B.B.A.A. For the shift brand buyer, they change their mind from one brand to another, it means they have no loyalty for one brand, the purchasing pattern is A.A.A.B.B.B. For the no loyal brand buyer, they do not have the favorite brand and do not care the brand, the purchasing pattern is A.C.E.B.D.B. 3.2 Targeting After analysis the Segmentation, The target group of Primark is the young people who have higher education in Beijing, because the characteristic of this group is the convergence of purchasing. They may be come from different city, have different personality, but they are in the golden age, they listen to the same music, watch the same movie. Especially the developed internet, they can get the information and then synchronization with the world. So it makes Primark to choose the undifferentiated marketing. Primark enters Beijing’s market, it can use the same production, the same price and the same selling way, but it should make a new business strategy to Beijing’s consumer. 3.3 Positioning When Primark enters Beijing, the first consideration of position is competitors. The tentative competitors in Beijing are HM, ZARA, GAP and UNIQLO. Product- positioning map 1 In fact, the productions of Primark have a competitive advantage on the price, but it will lose in the popularity of brand. Therefore we should pay attention to build the brand name. Then the Primark can attract more potential consumers (middle shift brand buyer). High popularity with low price Product- positioning map 2 For the entering of Beijing, one thing is difficult to change, that is equipment. The quality level is similar, and then Primark must put itself into a high service. As known, the shop of fast fashion is self-service just like supermarket. So Primark should improve service and then establish a good presence in Beijing’s market. Primark’s clothing is full of British style, the selling point is designed in British, and then the brand value in Beijing could be higher than the value in UK. And based on the price in the UK, Primark’s strategic positioning is middle class in Beijing. The middle class can help Primark to establish brand image and keep it have a long future. 3 Entry modes analysis When a company entry a new market, there are two major modes: they are equity mode and non-equity mode. The equity mode comprises joint venture and wholly owned subsidiaries, and non-equity mode comprises export and licensing. And the main purpose of each company is to establish itself in the aim market (Zekiri, 2012). According to Charles, no matter which entry mode the company chooses, it has implications for how much resources the company must commit to its foreign operations, the risk that the company must take, and the degree of control that the company can exercise over the operations on the new market (Charles, et al., 2011). The following tables will analysis the four entry way, and the factors that influence the entry mode, then we will know which way should chosen by Primark. Exporting Licensing Joint Ventures Direct Investment Factors that influence the entry mode Based on above analysis, we can see the country risk is low in Beijing’s market, and the polity and economy are stable recently in China, for these factories, exporting and Joint Ventures do not fit for Primark’s entry. Furthermore, Primark in the UK’s market, brand name has been built. It owns a lot of consumers not only in UK, but also in Europe. So the international experience is experienced. Finally, for the reason of big firm resources, experience abroad, low local market risk and a little intensity of the competition, it seems the most adapted for Primark entering in Beijing is direct investment. The direct investment, it may bring pressure to the investment and the company may take more risk. But the cost of the clothing is low, and the labor cost in China is lower than UK. The productions of Primark follow the fashion trends, which need the company uses the short time to produce, transport, and product release in the first time. Building the factory in Be ijing can satisfy the need of market. At the same time, Primark can catch the Beijing’s fashion trend, which makes the production diversification. IMPLEMENTATION 5. 7P marketing mix Booms and Bitner suggested that adding three factories in the marketing theory of 4Ps in the year of 1981 (MATT, 2012), the three factories are People, Process and Physical Evidence. In this section, we will use the marketing theory of 7Ps to analysis the implementation of Primark. 5.1 Product The marketing theory of 4Ps is leaded by the product, and Primark do well in product, there are two aspects to show the Primark’s product structure. A) From Primark’s website (2012) we know, there are three clothing style in Primark, they are menswear, womenswear and childrenswear. The womenswear include four branches, the first is atmosphere, which is high fashion clothing for women, with a focus on key fashion trends, classic casuals, accessories and footwear; the second is DENIM, which contain all the fashion style of pants; the third one is secret possessions, which is a branch to Primark’s underwear for women, from underclothes multipacks, to individual items and nightwear; and the fourth one is backswing, which is a sports branch with the emphasis on technical functionality. According to the Primark’s website (2012), the style for men is enough to male consumer. Primark has the clothing style for all occasions, consumer can buy everything from the formal one to the casual one. All of these make the Primark’s product structure complete, give a lot of choice for different consumer, and let each consumer have a good shopping experience. B) The quantity of each clothing is every huge, as Primark said â€Å"we buy and sell in bulk Primark has over 230 stores in Ireland, the United Kingdom, The Netherlands, Spain, Germany, Portugal and Belgium.† The huge quantity satisfies the demand from the new market. 5.2 Price The strategy Primark used is low cost strategy. The target group is young people with higher education, their age between from 18 to 35. They have the purchasing power for the fashion trend, but they do not have the power to purchase the luxury. So the price can satisfy the demand of this group. When Primark entry Beijing’ market, it will use the same price strategy. As Zollinger said â€Å"prices that already exist in the subjective memory of consumers (Zollinger, 2011).† When a consumer choose a goods, if the performance, appearance and value are similar, one factor should considered by the consumer is the price. For long term thinking, the price is interrelated with sales. The low price could be got a higher level of the sales in the new market; and if the sales have risen, it can drive the financial income increase; the competition will face the austere market; the low price discourages the potential competition; and finally market does not allow a high price in the same level (Danciu, 2001). 5.3 Promotion and Place When a company entries a new market, an important point is promotion. There are 5 aspects of promotion. They are advertising, personal selling, sales promotion, public relations and direct marketing. But in fact, according to Primark’s website (2012), it said that Primark has no advertising costs, instead relying on their customers â€Å"advertising on mouth (word of mouth)† about their products. But the competitors like HM, GAP and UNIQLO pay much attention to the advertising and designing. There are three main ways of Primark’s communications. The first is mentioned in the website â€Å"word of mouth†. The second is the product structure of Primark, which is the fashion design, diverse style with low price to attract the consumer. The third is the geographical position. Primark always set the shop in the city center or the bustling shopping mall. Although the rental cost is much higher than other competitors, Primark always give consumer a good shopping experience. However the shopping experience is different from Europe to China. Advertisements surround Chinese everywhere they go. Based on my personal experience, a good advertisement will attract me to try new product. According to Carl Hose, the purpose of advertisement is to sell the product. It is a communication of one-way form from company to consumer, and it will give consumers the important information to make a buying decision and attracting new consumers. It tells consumers about the products and how to get it. The purpose of advertising is to sell products and to build brand name (Carl Hose, Demand Media, 2011). Consequently, when Primark entry Beijing’s market, it need advertising to build the brand name at first time, and then it can use the promotion used in Europe. At the same time, Primark should keep the low price strategy and set the shop in the city center. 5.4 People When Primark entry to Beijing’s market, if it wants to move forward, the management should knows what has to be achieved, departments should know their role and stuff should know their goals. And they all should know what the consumers need. For Primark, it should hire the people who study abroad. Because they are familiar the behavior and thinking mode of Chinese cultural tradition, they can easily communicate and cooperate with the stuff, and make the management more effective. At the same time, the hired people got the western educations, they understand the western way of dealing problems and behaviors, and they can understand and implement foreign bosss management concept. So, these people have important function to deal the culture conflict, promotion to cooperate effectively (Sun, 2010). 5.5 Process and Physical Evidence The service is an essential point for the Primark entry the new market. It can build the brand name, at the same time, it can keep the consumers. Like James A Karl said that service good in an operation will greatly help in attracting new customers and the amazing consumer service can keep the consumer coming back. This is indeed a fact because people like to do business with the people who they trust and had a good experience (Karl, 2007). Conclusion and Critical Reflection 6. Conclusion and critical reflection After the Pestle and Porter five forces analysis in the first section, Primark seems to ready to entry Beijing’s market. But no one can predict the future and the condition of Beijing’s market is changing every time. For entry, the strong new market can help Primark to develop itself, at the same time, the new market may be weaken the brand name of Primark. Though the situation is good for Primark’s entry, it is an armchair strategist. There are so many problems we cannot consider, such as financial crisis, the changing of price and the changing of exchange rate. Primark’s strategy positioning is middle class in Beijing, and the target group is the people who have higher education, using the direct investment with low cost strategy. But the strategy cannot force the competitors, the success of Primark in Europe is decided by the strategy used in the UK’s market, and Primark has experience to face the competitors, but Chinese condition is different f rom Europe. Another problem is the cognize of price in China, Chinese always think the high price is equal to high quality, and low price is equal to low quality. So the effectiveness of low price strategy is worrying. And there are two problems we should consider, one is money, another is store. Because the direct investment, it will cost a large number of money. And the store should build in bustling street, but the Beijing’s bustling shopping mall seems in a situation of saturated. When Primark set in Beijing’s market, the 7P analysis is a basic for implementation. But the development of Primark should change the idea with the changing of each factor from 7P. When Primark face to the new market, the new policy, the new consumers, all the analysis engage in idle theorizing. Reference Barnes, L. Lea-Greenwood, G., (2006). Fast fashioning the supply chain: shaping. Journal of Fashion Marketing and Management, 3 10, pp. 259-271. Beijing business information consultation center, (2012). The 2011 Beijing clothing market scale, expanding department store is still the main channel clothing sales. [Online] Available at: http://cif.mofcom.gov.cn/cif/html/jincheng/jjdt/2012/2/1330411616159.html [Accessed 2 12 2012]. Businesscasestudies, (2011). Providing consumers with ethically sourced garments. [Online] Available at: http://businesscasestudies.co.uk/primark/providing-consumers-with-ethically-sourced-garments/introduction.html#axzz2F1kdeXYF [Accessed 1 12 2012]. Carl Hose, Demand Media, (2011). Difference Between Advertising Strategy Promotion Strategy. [Online] Available at: http://smallbusiness.chron.com/difference-between-advertising-strategy-promotion-strategy-20977.html [Accessed 1 12 2012]. Charles, H., Hwang, P. Kim, C., (2011). An Eclectic Theory of the Choice of International Entry Mode. Strategic Management Journal, 31 8, p. 15. China industry research, (2012). In the first half of 2012 Beijing foreign investment situation analysis. [Online] Available at: http://www.chinairn.com/news/20120731/523861.html [Accessed 1 12 2012]. Chong, D. Kasturiratn, D., (2009). International Marketing, London: University of London Press. Danciu, 2001. Marketing international, Chicago: University of Chicago Press. Doole, I. Lowe, R., (2001). International marketing strategy: Analysis, development and implementation, London: Thomson Learning. EFU, (2012). Beijing dress kind of price 1.8% textile materials industry up 3.4. [Online] Available at: http://news.efu.com.cn/Market.aspx [Accessed 1 12 2012]. Fogel, G., (2010). BUSINESS ENVIRONMENT IN CHINA: ECONOMIC, POLITICAL, AND CULTURAL FACTORS, New york: The McGraw-Hill Companies. Karl, J., (2007). Customer Service The Importance of Quality Service. [Online] Available at: http://ezinearticles.com/?Customer-ServiceThe-Importance-of-Quality-Serviceid=2220862 [Accessed 1 12 2012]. Lima, T., (2006). Michael Porter’s â€Å"Five Forces† Model Summary and interpretation, Brazil: State University of Campinas Press. MATT, (2012). 7P’s by Booms and Bitner. [Online] Available at: http://www.sayeconomy.com/7ps-by-booms-and-bitner/ [Accessed 1 12 2012]. Poleg, D., (2012). Fast Fashion: Too slow for China?. [Online] Available at: http://www.buybuychina.com/is-fast-fashion-too-slow-for-china/ [Accessed 1 12 2012]. Primark, (2012). Company History. [Online] Available at: http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a [Accessed: 1 12 2012]. Primark, (2012). suppliers. [Online] Available at: http://www.primark.co.uk/aboutus/supplier [Accessed 1 12 2012]. Quick MBA, (2010). Porters Five Forces A model for industry analysis. [Online] Available at: http://www.quickmba.com/strategy/porter.shtml [Accessed 1 12 2012]. Quick MBA, (2010). SWOT analysis. [Online] Available at: http://www.quickmba.com/strategy/swot/ [Accessed 1 12 2012]. Sun, J., 2010. Studies on Multinational Corporations Management and Developmental Strategy in China. International Business Research, 2 3, p. 5. U.S. State Department, (2012). 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How Technology Affects Library Referencing Essay Example for Free

How Technology Affects Library Referencing Essay It is indeed obvious and true how technology generates most of the things that humans deal with today. The global economy as for example is being controlled by massive computer programs for the sake of considerable advancements for the human society. Alongside with this particular advancement, educational sectors also take advantage of the major innovations made through the use of science and technology. As for this matter, it could be noted that library referencing have also been recreated to be able to support the needs of the present generation from referencing the books that are available through the libraries. How is this possible? The existence of numerous technology-based systems that are primarily made to ease the problems of file-fixing in the field of library-based jobs entirely makes the jobs of the Librarians quite easy to deal with today. As it could be noticed, years before, librarians are expected to type in several details with regards a certain book in card catalogs. Not to mention, alphabetizing them and in tall and long ended cabinets is not that easy to do. The procedure indeed takes time and the filing up takes so much space form the library. Seeing this situation, it could be observed that the technological changes that are appreciated by the libraries of the present generation are now able to increase the capabilities of the libraries to hold more students in terms of space and enhance the skills of the librarian in meeting the issues that concern the students in terms of library-based queries since they already have time for this unlike that of the past years? Furthermore, the question: â€Å"How is this possible† points out to one particular focus of discussion; knowing that technology causes changes to the system of cataloging in the libraries, how do these procedures of filing the book-informations so far helpful both to the students and the librarian as well regardless of the obvious disadvantages mentioned earlier? How are the students able to benefit from the technology-fixed files and informations of books? Does technology really affect the procedures of referencing in the future? These questions are the primary discussions that shall be tackled within the context of this paper. Library and Technology Cataloging is an olden time procedure that is made to arrange the collection of books within libraries. Of course, since libraries are considered to have a large collection of reading materials, arranging them into categories helps in the process of researching for the students or plain readers alone. However, this procedure of arranging the files and taking notes of the information with regards a certain book takes much time and effort from the librarians that they are already incapable of doing the primary responsibility that they should be addressing in their profession, assisting the readers. Today, the development of technology aides in libraries have created a radical change within the systems of arranging the files as well as redefined the role of librarians in completing the tasks appointed for them to finish. Several operating systems are created to be bale to assist the librarians and the readers in browsing the books that are collected by a certain library. What is an operating system, and how does it help in the procedure of making cataloging much easier for librarians? What are Operating Systems? Every computer system is controlled by an operating system. A pre-programmed system controls the operations that the computer system is supposed to perform. This mainly pertains to the responsibilities of the computer and how it is able to complete the tasks that are further addressed to its performance. At present, the operating systems are referred to as computer programs that are supposed to manage both the hardware and software systems of the entire computer facilities. There are . five main tasks that the OS performs as a program: †¢Controlling and Allocating Memory This task mainly focuses on the capability of the computer programs to assimilate the memory priorities of the entire computer system. To allocate the memory means designating the memory priorities on which its performance is most needed. †¢Prioritizing System Requests Most of the time, the system follows a â€Å"first Come First Serve† arrangement. As a result, in multi tasking systems the operations are carried on basing on what request came first, and what has been allocated by the system to come in priority. †¢Controlling Input and Output Devices The input devices are the ones used to enter information within the computer memory while the output devices are the ones used to produce hardcopy of the informations entered within the system. The operating systems that is present within the computer makes it possible for the computer device to perform well and do as it is programmed to. †¢Facilitating Networking To be able to connect to others, networking the systems is needed. Once an operating system is programmed to perform such tasks, it would be able to connect two different systems together to be able to have a connected exchange of information and communication as well. †¢Managing Files To manage files means to arrange them on what part of the memory should be utilized by the files. It also sorts out the files with the necessary section of the computer memory should it be stored in. (Source: Warford, J. Stanley. (2005). Computer Systems. Jones Bartlett Publishers; 3rd edition.. )

History of reggae

History of reggae   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The revolutionary music genre known as reggae came from a few other music styles known as ska, rocksteady, the traditional Jamaican music, or even American RB. Most of these genres are originally found in Jamaica and Africa, but reggae was originally from Jamaica. The word reggae was defined by a famous reggae artist, Frederick Hibbert as music from the rebels, people who dont have what they want (Shelemay 388). The instrument used in reggae music differs from bass, drums, guitars, electric keyboards, to vocals that follow the rhythm of the beat or the melody. The usual drums are tuned high to make it sound similar to the timbale and bongos are to be played freely. Also the bass guitar is often essential in reggae, for they call the bass and drums the main rhythm. The harmony is often very simple that will consist of one or two cords that will repeat, like a drone and this makes the form of reggae to be strophic. The melody is usually upbeat and lively . The tempo is moderate; it is not too fast and not too slow, but upbeat. Rhythm is the key to reggae music and the lyrics of reggae involve a variety of subjects, but mainly focus on peace and political issues. Other topics could include poverty, sex, religious beliefs, and social injustice. The texture of it may differ from biphonic to polyphonic, but rarely monophonic. Rastafarianism plays a huge role in reggae music because it is a common religion among Jamaicans and Africans. So many lyrics contribute to this religion and also Rastafarian rallies or peace rallies mainly played reggae music. Reggae is mostly played in concerts, protests, or rallies. Many famous reggae musicians use their music to spread messages of political issues, peace, or social injustice almost like a battle cry. For example Bob Marley and the wailers wrote a song called Zimbabwe and performed in a stadium when Rhodesia got their independence from Great Britain. The audience sang along with Marley, but shortly after Marley was sent off the stage it became a protest. There are no specific roles when it comes to gender, but mostly men are reggae artists. A lot of the women sing in the background. There is no particular dance that goes along with the music style of reggae; the people connect to reggae through the lyrics and the rhythm of the beat. The Rastafarians use reggae mus ic as protests and for hope living in the ghettos. Bob Marley, the most well-known reggae artist, helped spread reggae throughout the world and still today his popularity grows, preserving this genre of music. Passed down to the next generation after death of Bob Marley, Ziggy Marley and Damian Marley are still spreading reggae music worldwide and keeping their fathers legacy alive. As for Reggae music, it has influenced a great deal of people and musician. It also influenced new genres that are popular today, such as Puerto Ricos reggaeton music and the innovative hip-hop music. Bibliography: Shelemay, Kay Kaufman. Soundscapes: Exploring Music in a Changing World. New York and London: W.W. Norton Comapny, Inc., 2001. Reggae. Wikipedia. 2009. Wikimedia Foundation, Inc.. 06 October 2009 . Scaruffi, Piero. Scaruffi.com. 06 October 2009 . Romer, Megan. About.com. New York Times Co.. 06 October 2009 . Tutwiler, Alana. suite101.com. Suite101.com Media Inc.. 06 October 2009 .

Solar System Essay -- essays research papers

The Solar System By â€Å"Delete this text and type your name here.† Introduction As far as we know, there are nine planets locked in orbit around the Sun. Only one, our own Earth, supports life. But there are countless other suns throughout countless galaxies scattered across the expanse of the universe. We still don’t know if life exists on another planet in some other galaxy. Mercury Named for the wing-footed messenger of the Roman gods, Mercury races around its orbit at a dizzying speed of 30 miles (48 kilometers) per second, making the Mercurial year only 88 Earth days long. In contrast, one rotation around its axis—or a single day—takes almost 59 Earth days. Geology Mariner 10 gave us a wealth of information about Mercury when it approached the planet in 1974 and 1975. Because Mercury has no water and barely any atmosphere, no erosion has taken place on its surface. We see Mercury much the way it was soon after it formed. Core We learned that Mercury has an extremely weak magnetic field, which could indicate a hot metallic core, such as molten iron. Geologists think Mercury may be the most iron-rich planet in the solar system. Crust Mercury’s crust seems to be silicate, like that of Earth. Craters The planet’s surface, viewed for the first time via Mariner’s cameras, is covered by craters. The battering occurred during the early period of the solar system when clumps of material were ramming into each other to form the planets. Atmosphere Mercury doesn’t have what we think of as an atmosphere—that is, a gaseous envelope that produces clouds and weather or protects the surface of the planet from some of the harmful solar radiation. The weak magnetic field on Mercury captures only the barest perceptible trace of charged particles from the Sun. Venus Shrouded in the cloak of mystery, Venus, our nearest planetary neighbor, takes the name of the Roman goddess of love. For some unknown reason, Venus rotates on its axis in retrograde—that is, in the reverse direction of its revolution around the Sun. Geology Geologically, Venus appears to have some similarities to Earth. Its crust is probably granitic, overlying a basaltic mantle and a iron-nickel core. The geologic activity that we are familiar with on Earth seems not to exist on Venus, except for the presence two volcanoes along a fault line. ... ...p;  17 Uranus  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  19.18  Ã‚  Ã‚  Ã‚  Ã‚  84 years  Ã‚  Ã‚  Ã‚  Ã‚  16 hours  Ã‚  Ã‚  Ã‚  Ã‚  14.54  Ã‚  Ã‚  Ã‚  Ã‚  4.10  Ã‚  Ã‚  Ã‚  Ã‚  15 Neptune  Ã‚  Ã‚  Ã‚  Ã‚  god of the deep blue sea  Ã‚  Ã‚  Ã‚  Ã‚  30.06  Ã‚  Ã‚  Ã‚  Ã‚  165 years  Ã‚  Ã‚  Ã‚  Ã‚  18 hours  Ã‚  Ã‚  Ã‚  Ã‚  17.23  Ã‚  Ã‚  Ã‚  Ã‚  3.88  Ã‚  Ã‚  Ã‚  Ã‚  8 Pluto  Ã‚  Ã‚  Ã‚  Ã‚  god of the underworld  Ã‚  Ã‚  Ã‚  Ã‚  39.44  Ã‚  Ã‚  Ã‚  Ã‚  248 years  Ã‚  Ã‚  Ã‚  Ã‚  6.4 days  Ã‚  Ã‚  Ã‚  Ã‚  .002?  Ã‚  Ã‚  Ã‚  Ã‚  0.12-0.30  Ã‚  Ã‚  Ã‚  Ã‚  1 * AU = Astronomical Unit (Earth = 1) Conclusion We know more and more all the time about our own solar system. During the past 15 years, space probes such as the Mariner and Voyager missions have given us tremendous detail about all the planets in this system. Tiny by comparison to the Milky Way, our solar system is awesome, nevertheless, when considered in human scale.

Essay --

Due to this impressive growing economy, Turkey is now one of the fastest growing energy market of the world. Only in the last decade Turkey was the second country after China, with the biggest gas and electricity demand increase. According to the Ministry of Energy and Natural Ressources: † between 1990 and 2008 in [Turkey], annual average rate of increase in primary energy demand was realized as 4,3% .†1 As the Turkish Ministry of Foreign Affairs states it : â€Å"Turkey is expected to become one of the most dynamic energy economies of the world in terms of increase in energy demand†.2 The Population increase, the urbanization and industrialization of Turkey as a result of its liberalization and entrance to the globalization gave birth to a continuous increase in the demand for energy and natural ressources. As we have seen the economical changes of Turkey in the last thirty years have lead Turkey to become a big â€Å"energy eater†. However Turkey is not the only one with an increasing energy demand, as the International Energy Agency states that if the current trend goes on, the primary energy demand of the world will increase by 40% between 2007 and 2030.3 Therefore Turkey is not only becoming somehow â€Å"addicted to energy import† it is also becoming so in a future very competitive market. Current energy situation : a big economical dependency stats: The energy imports are one of main cause of the current balance of payment issue in Turkey. The country's energy import have increased a lot more faster than the exports have. In 2010 almost half of the country's foreign trade deficit, or the balance of payment deficit was due to energy imports which costed $40 bilion.4 As the Ministry of Energy and Natural Ressources sources explains it ... ...uted less than 1 percent of Turkey's imports, while exports were about 5 percent of the total. . Description: The traditional important exports of Turkey's economy used to be Textile and agriculuture. However a rising importance of other new and modern sectors has happened, such as in the automotive, electronic industries or the construction sector. This is due to newly born middle-class of entrepreneurs conveying dynamysm to Turkish economy and innovation.. 10 Oil began to flow through the Baku-Tbilisi-Ceyhan pipeline in May 2006, marking a major milestone that will bring up to 1 million barrels per day from the Caspian to market. Several gas pipelines projects also are moving forward to help transport Central Asian gas to Europe through Turkey, which over the long term will help address Turkey's dependence on imported oil and gas to meet 97% of its energy needs

Objections Of The Croquette And Hoop Skirt :: essays research papers

While reading selections from The Tatler and The Spectator, two subjects that I found most interesting were that of the coquette and her place in society, and also that of fashion, in particular, the hoop skirt. The Webster’s Dictionary defines a coquette as "a woman who flirts." One of the reasons why ‘she’ appears so frequently in these essays is because these men sense a danger in them. The croquette is a figure of self-sufficiency and 18th century women were not supposed to be self-sufficient. Women of the 18th century were supposed to be ‘sugar and spice and everything nice’ and, above all, dependent on men. When a croquette comes into the picture, however, the men are the ones who can’t handle themselves. The croquette is a flirtatious woman who knows very well the powers of her sex and uses them to her advantage. Just by looking and acting a certain way around men, she learns how to ‘control’ them to a certain degree. Although the men realize what she is doing, they are powerless to stop it. It is also apparent to these men that women are able to be deceitful, and that the coquette may not be the beginning or the end of th is deceitfulness. And they find this to be very dangerous to the ideas of knowing your respective places in their society. Addison and Steele seem to think that the croquette is not only a lady who tends to flirt with every man she comes into contact with, but any young lady who outwardly makes every attempt to find a suitable marriage partner. In No. 110, of The Tatler (478-482), Addison speaks of a certain young woman being accused of catching the lust of several young men and breaking their hearts. He explains how she seems very innocent when proposed with the accusation and that this is how she obtains that she is not in the wrong. The way he words this essay makes me think that he believes that it is criminal for a woman to use the "Motion of her Eyes and Turn of her Countenance"(p 479) to capture the eyes of a possible suitor. Because a woman is able to use her ‘special powers’ in such a way is deceitful and therefore may lead to other wrongful doings which, in turn, disturbs the way Addison believes the opposite sexes serve opposite sides of society.

Reality of Business and HR Strategy Essay

â€Å"Strategic HRM is an approach that defines how the organisation’s goals will be achieved through people by means of HR strategies and integrated HR policies and practices† (Armstrong, 2009). The overall aim of strategic HRM is to maximise the firms’ performance by making sure all employees are of high calibre and committed to achieving the organisations competitive advantage. Within HRM it is not clear how to best link strategic HRM to the organisations strategy. The main argument involves two different approaches; best fit and best practice. The best fit strategy involves organisations tailoring their HR strategies around the organisations strategies and needs. Whereas the latter suggests that organisations will be more successful if they adopt best practices within the work place (Boxall and Purcell, 2008). ‘Best practice’, a form of universalism, is based around the theory that high commitment will reflect the organisations high performance l evel regardless of the firm’s competitive strategy (Torrington et al, 2011). This is demonstrated in Guest’s model (1989) Theory of HRM. The model is built around four main HR goals; commitment, flexibility, quality and strategic integration, the theory being if all goals are achieved then the organisation’s performance will be enhanced. Pfeffer (1998), also a supporter, progresses the said theory by claiming policies such as; high spending on training, high wages directly linked to performance will determine a high level of commitment and performance. Another criticism of best practice theory is that it is difficult to accept that there is an overall best practice for every organisation . One practice may have been successful and effective for an organisation does not mean that it will work for every organisation (Armstrong, 2006). This factor helps show that when analysing business and hr within all organisations best practice is impossible to achieve as every organisations situations are different. Torrington et al (2011), dispute the validity of the theory by arguing that a simple model cannot realistically meet the complexity that comes with managing staff. As well as universalist the approach is also unitarist, as it presumes that all management have to do is follow a set of policies and it will automatically a chieve high performance, and that workers will obey  this without question. In reality this is a lot more complicated to re-enact. Hofstede (1980), as cited by Boxall and Purcell, also argues that it would be extremely difficult to design a set of practices due to extreme differences between countries and cultures. Furthermore, best practice may benefit executives but on shareholders and waged employee’s expense. An example being, it may put in place a generous redundancy package for executives and typically employees lose out. It can be argued that the most sustainable HRM practices are those which benefit the organisation as a whole such as best fit (Boxall and Purcell, 2008). In a addition to these arguments, Boxall and Purcell (2011) cite studies by MacDuffie (1995) and Ichniowski and Snow (1999) which suggest that best practice is impossible to achieve when comparing two industrial firms. Although many theorists would argue that best fit is the most applicable for most organisations, best practice should not be completely overlooked as Becker and Gerhart (1996) state that it may be more †appropriate for identifying the principles underlying the choice of practices, as opposed to the practices themselves† References Armstrong (2009) Armstrong’s Handook of Human Resource Management Practice London: Koogan Boxall, P & Purcell, J (2011) Strategy and Human Resource Management 3rd Edition Hampshire: Palgrave MacMillan Becker, B E and Gerhart, S (1996) The Impact of Human Resource Management on Organisational Performance: Progress and Prospects Academy of Management Journal 39 (4), Page 779-801 Hall, L, Taylor L. & Torrington, D. (2008) Human Resource Management 7th Edition London: Prentice Hall